Facebook is recognized as the most popular social networking site currently in existence. Facebook holds this position for a number of reasons, one of which is because it provides an arena for people who are looking to engage in conversation about any number of topics, and keep up with acquaintances. There are some strategies you can consider, in using Facebook as a tool to get traffic to your WordPress website.
There was a time when Facebook would get overlooked by individuals in the business community, who viewed it as a strictly casual, social arena, with no business value. These businesses considered it a waste of their time, as they perceived Facebook to be a place for teens to gab with their acquaintances about the latest singing sensation or the most recent pet video. However, this changed, as Facebook emerged as a very powerful tool for businesses who were seeking to promote themselves, and whose users are not primarily adolescents. In fact, the average user tends to be young adults (over 21), who have disposable income available to them, that they can spend with you. They are tech-savvy, and are well versed in spending money online. It is significant to note that the fastest growing segment of Facebook users are women age 65 and older. Marketing to these individuals will be crucial for any network marketer who is attempting to move forward in their online business presence. Facebook is now widely recognized as a critical tool for driving traffic to a business website.
Facebook users tend to be active; they are on the site daily, seeking new data. That new information may as well be content on your website, and you can use a Facebook page to drive traffic to it. The very nature of Facebook lends itself well to driving traffic – users are constantly sharing info about their likes and dislikes which means that if they like your material, they’ll let additional Facebook users know. This free traffic is invaluable.
It is of primary importance that you bear in mind, that attempting to use Facebook as a tool to get traffic to your website won't go well if you aren’t regularly updating both your Facebook page and your website, and continually monitoring them both to make certain that the information you are sharing is up-to-date beneficial. If you are generating content that individuals find helpful, Facebook is a great tool to use, to invite viewers to visit your website.