You have a network marketing business, and you have decided to create a WordPress website for your business. You have adopted a few traffic generation strategies, and they have begun to pay off, so you are beginning to get a steady trickle of traffic to your website. Now what—basically, what do you do next? You have put these initial strategies in place, but what should your next steps be? Unfortunately, little to no information exists online, that can offer you any assistance with your network marketing website. And if you don’t deal with your initial traffic the right way, you might as well kiss it goodbye forever, because they will lose interest and probably never return. Additionally, it will become more difficult for you to get any more traffic in the future.
What must you do, then, in order to keep this traffic interested? It will not convert right away; that is too much to expect. You need to keep gently prodding visitors to your site, in order to bring them to the point of conversion. You can do this by giving them the right kind of information. Give some thought to how they found you and decided to follow you.
What brought these people to your website in the first place? Perhaps they took this route – they thought they wanted a home business, they searched on a general search engine like Google, found your article or blog, read it, got impressed, clicked on the link and reached your website. Or maybe they found an ad of your network marketing opportunity somewhere and visited your site from there. Whatever route they took, one thing is clear – they were looking for information, and you provided it for them.
Now, you have to keep giving it to them. Use the tools of your WordPress website to communicate to them how they can make money through their network marketing business, what kind of money they can make, what kind of work they will have to put in, what the stakes are, and so on. People who are considering a new kind of venture like to read as much about it as possible. If you are transparent about it, they will trust in your venture more and you can have a much better chance with them.
So, how do you give them this information, considering that you cannot put everything up on your web pages? Do what you can to provide a lot of information on your website. But give them the best information through newsletters, eBooks and such. This gives you a chance to build your list of warm leads, which should be one of your ultimate goals. You want them to opt-in to your list. Once you have their emails, you could follow-up with them through other methods such as informative emails, which could really boost your chances of having them become a part of your team.