Just like each human being has a personality, so does every website. It might not be something you have ever considered, or put into words, but it is certainly the truth. Check out a website – any website – and you will find that it has a particular personality, or feel, to it. The personality could be over-the-top, humorous, somber, frivolous, thought-provoking or even angering, but you will have to admit that every website has a personality. And, if people return to a particular website over and over again, that is in great measure because of the personality it exudes.

Look at some of the personal websites of the distributors in your network marketing business, for example. Why are some of these websites more popular than others in the same business? Why do visitors create more comments on one particular site more than others? The reason lies in the personality of the website. The more popular website has an undeniable trait that can be seen clearly through its content. People like that, and that’s the reason they keep returning to the websites.

So, is there a personality development process for websites too? Strange as it may sound, there actually is. You can very well create, and even improve, the personality of your website. In fact, this should be one of the primary things you are considering when you build your website using all the tools WordPress places at your disposal. When you think, “What colors do I want my website to have?” and “What do I want the overall look of my website to be?”, you must also consider, “What personality do I want my website to have?” You could make it humorous or serious; you could make it personal or impersonal – it all depends on the tone of the elements and features you are using on your website.

You could have whatever personality you settle on for your website, but you will want to make sure that it works in tandem with the preferences of your target customer, as well as the culture of your network marketing business, and that you are comfortable with it. After all, you will have to bear the responsibility of maintaining and updating your website, or you will need to hire someone who will do it for you. Your website, and its personality, are a reflection on you and your business, so you want to be very aware of what message your website is communicating about you.